FIELD NOTES

Observations from Building, Running & Growing ReadyGetGrow

Building ReadyGetGrow has changed how I think about customer experience, service businesses, AI, systems, entrepreneurship, and the challenge of building something from scratch.

This is where I document those observations as they happen.

Field Notes #3: The First Activity Isn't the Opportunity

by: Ryan FawcettPublished on: 25/05/2026

A lesson from strategic partnerships that I'm seeing again while building ReadyGetGrow: the first interaction often becomes the lens for the entire opportunity, even when the bigger value lies in everything that follows.

Field Notes

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